Revitalizing culture and economy of Hanunuo Mangyan: A strategic community development program

Authors

  • Zussette Candelario-Aplaon Mindoro State University Author
    Competing Interests

    The author declares that she has no known competing financial interests. Non-financial support for fieldwork logistics in the form of transportation, food, and accommodation was provided by the Local Government Unit of Mansalay. This assistance did not influence the study design, data analysis, or the decision to publish.

Keywords:

community development, community-based heritage, conservation, ethnography, extension program, indigenous people

Abstract

Indigenous people are recognized as bearers of cultural heritage and stewards of the world’s biodiversity, yet they remain among the most marginalized, often facing poverty, malnutrition, illiteracy, discrimination, and exploitation. Despite numerous interventions, the absence of targeted, evidence-based approaches has limited their effectiveness. The study aims to formulate a strategic community development program for the Hanunuo indigenous community. This study, conducted in the Philippines, where indigenous groups experience marginalization, armed conflict, land dispossession, and environmental degradation, employed a qualitative ethnographic design to gather baseline data for informed policy-making and strategic community development. Using community immersion, participatory observation, interviews, and focus group discussions with the Hanunuo indigenous community of southern Oriental Mindoro, the research identified the strengths, weaknesses, opportunities, and threats (SWOT) to identify key areas for improvement. Findings revealed that tourism, industry, agriculture, and culture hold high development potential, whereas education and governance need urgent interventions. These findings were presented in a TOWS matrix by Weihrich to facilitate strategy formulation for each sector and were subsequently used to develop a strategic community development plan in the project's second phase. This research offers valuable benchmarks for government agencies, higher education institutions, and non-government organizations involved in indigenous community development.

Author Biography

  • Zussette Candelario-Aplaon, Mindoro State University

    Zussette Candelario-Aplaon is an Associate Professor V at the College of Teacher Education, Mindoro State University (MinSU) – Bongabong Campus, where she also serves as the Focal Person for Research and Publication Services. She holds a Master of Arts in Education (Mathematics) from MinSU and is currently completing her Doctor of Philosophy in Education (Mathematics) at the University of Batangas. As a dedicated scholar, she has published in various refereed journals and co-authored a chapter in the SAGE Handbook of Qualitative Research in the Asian Context. Her research, spanning sustainable development, inclusivity, Indigenous peoples, and mathematics education, has been presented in numerous national and international research fora. Beyond her own research, Professor Aplaon contributes to the academic community as a peer reviewer for international refereed journals. She is an Associate Member of the National Research Council of the Philippines (NRCP), a MIMAROPA Regional Board Member for the Philippine Association of Research Managers (PhilARM), and a Regional Representative for the Philippine Association for the Study of Culture, History, and Religion (PASCHR). Locally, she leads the AWATI TI-KAPE Community Development Program, an initiative empowering the Hanunuo Mangyan community in Mansalay, Oriental Mindoro.

References

Altieri, M. A., & Nicholls, C. I. (2017). Agroecology: A brief account of its origins and currents of thought in Latin America. Agroecology and Sustainable Food Systems, 41(3–4), 231–237. https://doi.org/10.1080/21683565.2017.1287147

Arif, S., Riniwati, H., Ciptadi, G., Hasnidar, Y., & Tiarantika, R. (2025). Strategic insights for sustainable conservation area development in TN Babul: SWOT and TOWS analysis approach, Journal of Social Economic Research, 12(2), 144 – 160. https://doi.org/10.18488/35.v12i2.4337

Bairagi, S., Mohanty, S., Custodio, M.C., Durand-Morat, A., & Demont, M. (2020). Preserving cultural heritage through the valorization of heirloom crops. Sustainable Agriculture and Food Systems, 38, 257 – 270. https://doi.org/10.1007/s10460-020-10159-w

Bamba, J., Candelario, C., Gabuya, R., & Manongdo, L. (2021). Community Organizing for Indigenous People in the Philippines: A Proposed Approach. Journal of Ergonomics, 11(5), 1 - 10. https://www.longdom.org/open-access/community-organizing-for-indigenous-people-in-the-philippines-aproposed-approach-87600.html

Bawagan, A. (2009). Customary justice system among the Iraya Mangyans of Mindoro. Agham Tao, 17, 14–28. https://tuklas.up.edu.ph/Record/IPP-00000311581

Beath, A.C., Christia, F., & Enikolopov, R.S. (2025). Can Development Programs Counter Insurgencies? Evidence from a Field Experiment in Afghanistan†. American Economic Journal: Applied Economics, 17(3), 80 – 116. https://doi.org/10.1257/app.20230150

Belém, JM, Pereira EV, Rebouças VCF, Borges JWP, Pinheiro AKB, Quirino GS. Theoretical, methodological and analytical aspects of ethnographic research in obstetric nursing: an integrative review. Rev Esc Enferm USP. 2020;54:e03547. http://dx.doi.org/10.1590/S1980-220X2018034203547

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://www.doi.org/10.5038/2640-6489.6.1.1148

Berkes, F. (2018). Sacred ecology (4th ed.). Routledge. NY. https://doi.org/10.4324/9781315114644

Britwum, K., & Demont, M. (2022). Food security and the cultural heritage missing link. Global Food Security, 35, 1 – 9. https://doi.org/10.1016/j.gfs.2022.100660

Chand, SP. (2025). Methods of data collection in qualitative research: interviews, focus groups, observations, and document analysis. Advances in Education Research and Evaluation, 6(1): 303-317. https://doi.org/10.25082/aere.2025.01.001

Chua, R. Y., Kadirvelu, A., Yasin, S., Choudhry, F. R., & Park, M. S. (2019). The cultural, family and community factors for resilience in southeast asian indigenous communities: A systematic review. Journal of Community Psychology, 47(7), 1750–1771. https://doi.org/10.1002/jcop.22224

Colicol, F.L. (2024). Pragmatism as basis of the integration of Indigenous knowledge systems and practices in the Philippine K-12 indigenous peoples education program: Problematizing and ways forward. Educational Philosophy and Theory, 56, 1021 - 1033. https://doi.org/10.1080/00131857.2024.2348807

Cox, T., Hoang, H., Mond, J.M., & Cross, M. (2021). 'It all comes back to community!': A qualitative study of Aboriginal Elders promoting cultural well-being. The Australian Journal of Rural Health, 29(6), 909 - 917. https://doi.org/10.1111/ajr.12791

Creswell, J. W. (2007). Qualitative inquiry and research design: Choosing among five approaches (2nd ed.). SAGE.

Cruz, G. R. (2017, February). The cultural heritage-oriented approach to economic development in the Philippines: A comparative study of Vigan, Ilocos Sur and Escolta, Manila. Paper presented at the 10th DLSU Arts Congress, De La Salle University Manila, Philippines. Retrieved from https://www.dlsu.edu.ph/wp-content/uploads/pdf/conferences/arts-congress-proceedings/2017/paper-13.pdf

Cruz, G.R. (2024). Cultural Governance: A Participatory Approach Towards Sustainable Heritage Management. Journal of Heritage Management, 9(1), 103 - 115. https://doi.org/10.1177/24559296241237364

Dawson, N. M., Coolsaet, B., Sterling, E.J., Loveridge, R., Gross-Camp, N.D., Wongbusarakum, S., Sangha, K.K., Scherl, L.M., Phuong Phan, H., Zafra-Calvo, N., Lavey, W.G., Byakagaba, P., Idrobo, C.J., Chenet, A., Bennett, N.J., Mansourian, S., & Rosado-May, F.J. (2021). The role of Indigenous peoples and local communities in effective and equitable conservation. Ecology and Society 26(3):19. https://doi.org/10.5751/ES-12625-260319

De Guzman, E. V. (2024). Pamana uso pa ba?: Acculturation and the peril of Assimilation to the Surat Mangyan and Ambahan of the Hanunuo-Mangyan of Sitio Calibang, Tanawan and Sinugbuan, Brgy, Panaytayan, Mansalay Oriental Mindoro. Eximia, 13(1), 295–302. https://doi.org/10.47577/eximia.v13i1.453

Dela Cruz, R. (2022). Preserving indigenous knowledge systems: Community-based approaches to cultural sustainability in the Philippines. Philippine Journal of Social Development, 14(2), 45–62.

Department of Social Welfare and Development – MIMAROPA. (2023). Geographically Isolated and Disadvantaged Areas. MIMAROPA QRT Portal. https://qrtmimaropa.dswd.gov.ph/?page_id=88

Dwivedi, S. L., Ceccarelli, S., Blair, M. W., Upadhyaya, H. D., Are, A. K., & Ortiz, R. (2019). Pursuing the potential of heirloom cultivars to improve livelihoods and agrobiodiversity. Agronomy, 9(8), 441. https://doi.org/10.3390/agronomy9080441

Eades, O., Toombs, M., Cinelli, R., Easton, C., Hampton, R.D., Nicholson, G., McCabe, M.P., & Busija, L. (2021). The Path to Eldership: Results from a Contemporary Indigenous Australian Community. The Gerontologist, 62(4), 607 – 615. .https://doi.org/10.1093/geront/gnab062

Ecaldre, S. K. (2025, July 27). ‘We no longer live in peace’ | Indigenous peoples, advocates launch Defend Mindoro against state abuses. Bulatlat. https://www.bulatlat.com/2025/07/27/we-no-longer-live-in-peace-indigenous-peoples-advocates-launch-defend-mindoro-against-state-abuses/

Flores, K., Gadaza, A., Galdonez, D., Pihnuton, J., Soriano, R., & Killip, A.J. (2025). Decolonizing pedagogy: Integrating Indigenous knowledge and Philippine historical narratives in higher education curricula. International Journal on Culture, History, and Religion, 7(1), 6 - 16. https://doi.org/10.63931/ijchr.v7i1.130

Francisco, K. A. & Tanaka, M. (2019). The Philippines’ roll-on/roll-off policy and its impact on household income. Journal of Development Studies, 56(5), 1 – 15. https://doi.org/10.1080/00220388.2019.1626833

Francisco, K. A., & Helble, M. (2017). The impact of improved transport connectivity on income, education, and health: The case of the roll-on/roll-off system in the Philippines. ADBI Working Paper 792. Tokyo: Asian Development Bank Institute:https://www.adb.org/publications/impact-improved-transport-connectivity-income-educationhealth-philippines

Guri, E.A., Osumanu, I.K., & Bonye, S.Z. (2020). Eco-cultural tourism development in Ghana: potentials and expected benefits in the Lawra Municipality. Journal of Tourism and Cultural Change, 19, 458 – 476 https://doi.org/10.1080/14766825.2020.1737095

Hamza, A. (2025). A review of developmental impacts of eco-cultural tourism. Ghana Journal of Development Studies, 22(1), 235 - 255. https://doi.org/10.4314/gjds.v22i1.11

Houaga, R., Moumouni, I., and Gouroubera, M. (2023). Policies and intervention approaches challenges in promoting agricultural innovation: The case of the cashew sector in Benin, Journal of Agricultural Policy, 6(1), 1-17. https://doi.org/10.47941/jap.1211

Ilhami, R. (2023). Strengthening policy networks to create effective public policies, Neo Journal of Economy and Social Humanities, 2(3), 216 – 222. https://doi.org/10.56403/nejesh.v2i3.143

Kandasamy, S., Chabrotra, R., Khan, Z., Rana, D., Suddle, N., Desai, D., Khan, F., Nocos, R., Lear, S., & Anand, S. (2024). Engaging participants through hybrid community-centered approaches: Lessons learned during the COVID community health research program, Health Promotional Practice, 26(4), 606 – 610. https://doi.org/10.1177/15248399231221161

Kaur, H. (2023). Challenges and prospects for organic farming: A case study from India, Gyan Management Journal, 17(2), 75 - 79. https://doi.org/10.48165/gmj.2022.17.2.10

Kumar Srivastava, A., & Kumar, A. (2022). Exploring Organic Farming: Advantages, Challenges, and Future Directions. Plant Science Archives, 7(3). https://doi.org/10.51470/psa.2022.7.3.09

Liang, C. S. (2022). Ethnography in the Asian context. In S. Wa-Mbleka & A. Rosario (Eds.), The SAGE Handbook of Qualitative Research in the Asian Context (pp. 130–142). SAGE. https://doi.org/10.4135/9781529781731.n11

Lubis, L., Wardiyanto, B., & Setijaningrum, E. (2024). Heritage conservation in Indonesia: Policy review. Perspektif Hukum, 24(1), 129 – 146. https://doi.org/10.30649/ph.v24i1.276

Luza, J. (2023). Conceptualizing indigenous identity: Negotiation of internal and external factors for indigenization. International journal of multidisciplinary research and analysis, 6(6). https://doi.org/10.47191/ijmra/v6-i6-30

Mallillin, M. C., III, & Santos-Regal, M. A. (2021). Assessing the effectiveness of health preparedness capacity building intervention in empowering the urban poor community in Rodriguez, Rizal, Philippines. Journal of Medicine University of Santo Tomas, 5(2), 706–713. https://doi.org/10.35460/2546-1621.2020-0037

Meylanzharie, Z., & Iswahyudi, I. (2025). Strengths, weaknesses, opportunities, and threats in coastal women’s health management: A systematic review, Environmental and Agriculture Management, 2(1), 1 – 14. https://doi.org/10.31102/eam.2.1.1-14

Nam, N.T., & Thanh, N.N. (2024). The role of local communities in the conservation of cultural heritage sites: A case study of Vietnam. Journal of Asian Scientific Research, 14(2), 179 – 196. https://doi.org/10.55493/5003.v14i2.5057

Neth, B., Ol Rith, S., & Yokohari, M. (2013). Development without conformity: Impacts of large-scale economic development on indigenous community livelihoods in northeastern Cambodia. International Journal of Environmental and Rural Development, 4(2), 82–87. https://doi.org/10.32115/ijerd.4.2_82

Nierras, R. A. (2022). Peace and order: Inseparable partners of development. World Journal of Advanced Research and Reviews, 14(1), 470–475. https://doi.org/10.30574/wjarr.2022.14.1.0273

Pancho, L.C., & Bercilla, L.C. (2025). Peace and development: In the lens of barangay officials. International Journal of Education and Social Science Research, 8(4), 89 - 104. https://doi.org/10.37500/ijessr.2025.8407

Philippine Statistics Authority. (2023). Ethnicity in Mansalay, Oriental Mindoro (Results of 2020 Census of Population and Housing) [Special Release No. 2024-SR-028]. https://rssomimaropa.psa.gov.ph/content/ethnicity-oriental-mindoro-2020-census-population-and-housing

Phillips, R., & Pittman, R. H. (2026). An introduction to community development. https://doi.org/10.4324/9781003346654

Postma, A. (1968). The Hanunóo Mangyan writing system. Philippine Journal of Linguistics, 1(1), 12–24.

Postma, A. (1971). Surat Mangyan: Historical inscriptions and cultural context. Manila: National Historical Institute.

Postma, A. (1989). Ambahan: The poetic tradition of the Hanunóo Mangyan. Ateneo de Manila University Press.

Ramasamy, M., Ghosh, S., Yadav, K., Chitra, M., Sanjay Kanth S.A., & Karthickraja, A. (2024). The role of organic farming in enhancing soil structure and crop performance: A comprehensive review, Journal of Scientific Research and Reports, 30(1), 890 – 904. https://doi.org/10.9734/jsrr/2024/v30i102511

Ramey, J., Volk, F., & Millacci, F. (2025). Where every ‘one’ knows your name: The transformative power of qualitative approaches in community-based research, New Trends in Qualitative Research, 21(1), 1 – 10. https://doi.org/10.36367/ntqr.21.1.2025.e1245

Reindrawati, D. Y. (2023). Challenges of community participation in tourism planning in developing countries. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2022.2164240

Rosy, S.Y. (2020). Development and culture in the context of Chittagong Hill Tracts (CHT), Bangladesh, Social Science Review, 37(2), 87 – 103. https://doi.org/10.3329/ssr.v37i2.56507

Stronza, A., & Gordillo, J. (2008). Community views of ecotourism. Annals of Tourism Research, 35(2), 448–468. https://doi.org/10.1016/j.annals.2008.01.002

Tabay-Rivera, A. (2024). The sustainability of eco-agricultural tourism in indigenous communities: Multiple case studies. The TWIST Journal, 19(2), 32 – 52. https://twistjournal.net/twist/article/view/247

Tiwari, A.K. (2023). The role of organic farming in achieving agricultural sustainability: Environmental and socio-economic impacts. Acta Biology Forum, 2(2), 29 – 32. https://doi.org/10.51470/ABF.2023.2.2.29

Turin, T. C., Chowdhury, N., Haque, S., Rumana, N., Rahman, N., & Lasker, M. A. A. (2021). Meaningful and deep community engagement efforts for pragmatic research and beyond: engaging with an immigrant/racialised community on equitable access to care. BMJ Global Health, 6(8), e006370. https://doi.org/10.1136/bmjgh-2021-006370

United Nations - Food and Agriculture Organization. (2020). Indigenous Peoples and FAO: Allies for sustainable development in the context of climate change. Food and Agriculture Organization of the United Nations. https://www.fao.org/fileadmin/user_upload/faoweb/2020/Indigenous/FAO_Indigenous_peoples_narrative_MAY_2020_.pdf

United Nations Department of Economic and Social Affairs. (2024). Challenges and opportunities for indigenous peoples’ sustainability. Working Paper Series, UN-iLibrary https://doi.org/10.18356/27081990-101

United Nations Development Programme. (2021). Biodiversity Corridor Project: Integrated approach in management of major biodiversity corridors in the Philippines. http://www.philchm.ph/wp-content/uploads/2022/02/BD-Corridor-Project-Briefer-v2-1.pdf

United Nations. (2010). The state of the world’s indigenous peoples III: Education. United Nations. https://www.un.org/development/desa/indigenouspeoples/publications

Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long Range Planning, 15(2), 54–66. https://doi.org/10.1016/0024-6301(82)90120-0

World Bank. (2018). Overcoming poverty and inequality in the Philippines: Past, present, and prospects for the future. Washington, DC: World Bank. https://hdl.handle.net/10986/38346

World Bank. (2024). No Data, No Story: Indigenous Peoples in the Philippines. The World Bank. https://thedocs.worldbank.org/en/doc/baa43cc91ec55266a538e9023c528bd7-0070062024/original/No-Data-No-Story-Indigenous-Peoples-in-the-Philippines.pdf

Wulandari, A., Hamzah, Ak., & Karyono, O. (2025). Mapping strategies for local economic development using SWOT analysis to achieve the SDGs 2030, Global Economics: International Journal of Economic, Social, and Development Sciences, 2(2), 123 – 132. https://doi.org/10.70062/globaleconomics.v2i2.325

Yar, F.G., & Zazia, J.G. (2024). Obstacles and challenges of rural development in Afghanistan: Examining problems and solutions: A review. Global Sustainability Research. https://doi.org/10.56556/gssr.v3i3.985

Yu Y, Appiah D, Zulu B, Adu-Poku KA. (2024). Integrating Rural Development, Education, and Management: Challenges and Strategies. Sustainability, 16(15), 64 - 74. https://doi.org/10.3390/su16156474

Downloads

Published

2026-06-30

Data Availability Statement

The datasets generated and analyzed during the current study are not publicly available due to ethical restrictions related to participant confidentiality and the sensitive nature of the data. However, the data are available from the corresponding author upon reasonable request and with the permission of the Mindoro State University Research Ethics and Review Committee (MinSURERC).

Issue

Section

Original Research Article

How to Cite

Aplaon, Z. (2026). Revitalizing culture and economy of Hanunuo Mangyan: A strategic community development program. Mindoro Journal of Social Sciences and Development Studies, 3(1), 15-25. https://journal.omsc.edu.ph/mjssds/article/view/121

Similar Articles

1-10 of 34

You may also start an advanced similarity search for this article.