Gastronomic identity of San Jose Occidental Mindoro as perceived by the tourists and local residents

Abstract

Gastronomy is highly valued by tourists, who travel to discover a destination's local cuisine, explore its restaurants, taste typical products, and experience unique traditions. The current study explored gastronomic identity as a destination's strategic competency, primarily based on primitive and existing culinary resources. It aimed to determine differences between tourists and residents in their perspectives on San Jose's gastronomic identity, considering seven determinants such as geographical conditions, environmental factors, cultural elements, on-premises food service establishments, promotion, food quality and variety, and culinary style. The study employed a descriptive research design, utilizing descriptive statistics like mean, frequency, and percentage to quantify variables, along with an independent t-test. Findings suggest the establishment of San Jose's gastronomic identity, with cuisine serving as the core aspect of the destination's intangible heritage, offering tourists an authentic gastronomical experience. Both local residents and tourists showed high ratings for various determinants of San Jose's gastronomic identity, particularly in food provision and culinary techniques, reflecting a positive perception of the town's gastronomy. This positive outcome has the potential to enrich the visitor experience, establishing a direct connection to Mindoro Province's people, culture, and heritage. Recommendations include better promoting the town's gastronomic identity, identifying gaps in services and products for tourists and locals, conducting studies related to local food, and organizing culinary festivals to showcase innovative products and attract more tourists, thereby promoting the province's gastronomic identity.