Digital transformation in grocery stores: Adoption and impact in San Jose, Occidental Mindoro
Keywords:
adoption, correlation analysis, digital transformation, grocery stores, operationsAbstract
From the transition of traditional grocery stores to digital platforms, the landscape of the grocery store undergoes a profound advancement. Through digital transformation adoption, these stores redefine customer experiences, offering convenience, personalization, and efficiency, thereby reshaping operations and market dynamics. This research examines the impact of digital transformation on grocery stores operations in San Jose, Occidental Mindoro. The study aims to determine the extent to which the digital transformation including product, manpower knowledge and skills, customer engagement, market analysis affect various aspects of grocery stores operations such as inventory management, marketing, supply chain, human resource management, and capacity management. The findings reveal that digital transformation is reshaping market analysis and redefining how businesses interpret and respond to market dynamics. With its high and positive impact, digital transformation empowers companies to harness the power of data-driven insights, optimize marketing strategies, and capitalize on emerging market opportunities swiftly. Also, digital transformation plays significant role to the adaptability and flexibility of the business operation to the inevitable conditions brought by the changing business environment. The result seemingly presents a moderately positive relationship indicating that when the adaptation of digital transformation increases or high, then there is as well a corresponding increase in grocery store operations performance. Therefore, with the adoption of e-commerce, retail grocery stores can better manage customer experience, improves inventory management, enables personalized marketing, optimizes supply chains, boosts operational efficiency, facilitates data-driven decision-making, and provides a competitive advantage.
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Copyright (c) 2025 Nico Mateo, Glaizea Dianne C. Leal, Jhon Kiezer S. Conde, Rhenan S. Cadut, Mark Chester G. Salazar, Benjie D. Custodio, Mary Joy L. Macabiog, Jenny Crishia L. Cabalse, Mark Bambi A. Tordesillas, Justine Elaine M. Gavia, Maria Angelica B. Sunga (Author)
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